Bring the magic of Vietnamese street food to your home with “Xin chào! Vietnam“, our original brand dedicated to delivering authentic flavors with simplicity and a touch of Japanese flair. From traditional favorites like pho and fresh spring rolls to a variety of seasoning sauces, we’ve crafted an experience that celebrates Vietnam’s rich culinary heritage.
At “Xin chào! Vietnam,” we take pride in preserving the authentic taste of local Vietnamese cuisine while ensuring it’s easy to prepare and tailored to Japanese preferences. Whether you’re an experienced chef or a home cook, our products are designed to make Vietnamese cooking accessible and enjoyable for everyone.
What We Offer:
Whether you’re hosting a lively gathering or simply exploring global cuisines with your family, “Xin chào! Vietnam” transforms your kitchen into a vibrant Vietnamese street market. Dive into a world of bold flavors, delightful aromas, and unforgettable culinary experiences—all from the comfort of your home.
Vietnamese cuisine is a harmonious blend of Vietnam’s rich culinary heritage and influences from neighboring countries, China, and France. Over the years, it has evolved into a unique and distinct culinary tradition. Known for its mild spiciness and abundant use of fresh vegetables, Vietnamese food is not only flavorful but also healthy, making it a favorite among lovers of ethnic cuisine.
Stretching from north to south, Vietnam boasts diverse culinary traditions that vary by region. At IGM, we focus on creating products inspired by the vibrant flavors of Ho Chi Minh City in southern Vietnam. Our offerings capture the essence of this dynamic region while delivering authentic taste and convenience.
meet the team
Professionals with many years of experience in the food trading experience
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We are dedicated to bringing you the true flavors of Vietnamese cuisine. Our carefully crafted products are made locally in Vietnam and adapted for easy preparation in the comfort of your home. From traditional dishes to essential seasonings, we aim to deliver the authentic taste of Vietnam right to your table.
One standout product is our saté sauce, made by sautéing lemongrass, dried shrimp, chili peppers, and ginger in oil. This versatile condiment has been featured in numerous media outlets and is highly praised by our customers for its bold, fragrant flavor.
With our products, you can easily recreate the vibrant atmosphere and flavors of Vietnamese street food at home.
While popular Vietnamese dishes are beloved in their home country, some flavor profiles may not perfectly align with Japanese tastes. That’s why our dedicated experts stationed in Vietnam meticulously curate and adjust recipes to create a harmonious blend. By staying true to the essence of authentic Vietnamese cuisine, we’ve fine-tuned the balance of spices and seasonings to appeal to Japanese palates without compromising authenticity.
Our mission is to bring the soul of Vietnamese flavors to Japan, ensuring every dish delivers the perfect fusion of tradition and taste.
A Word from IGM’s Proud Culinary Expert on the Ground
Our best-selling product under the “Xin chào! Vietnam” brand, Vietnamese Pho, owes its success to its signature clear and flavorful broth! After visiting numerous renowned establishments in Vietnam, we’ve preserved the essence of authentic pho—a delicate, clear soup made by slowly simmering fresh chicken frames and beef bones, enhanced with the rich aroma of five-spice powder.
The result is an exquisite broth that captures the heart of traditional Vietnamese street food. Its ethnic aroma unfurls as you enjoy it, delivering the unmistakable taste of authentic street-side culinary delight.
Experience the vibrant flavors of Vietnam with our meticulously crafted pho—it’s your window to the bustling streets of Vietnam!
At “Xin chào! Vietnam,” we ensure that every product is crafted in modernized factories in Vietnam, adhering to stringent Japanese quality standards. This allows us to deliver authentic Vietnamese cuisine with the same level of safety and reliability as domestically produced food.
Our mission is to bring the vibrant flavors of Vietnam closer to you, offering convenience and peace of mind alongside unmatched taste. With “Xin chào! Vietnam,” enjoying the rich culinary heritage of Vietnam has never been easier or more trustworthy.
“Xin chào! Vietnam: Sharing the Authentic Taste of Vietnam”
Since its founding, our company has specialized in Korean food. However, in 2012, we embarked on an exciting journey into the world of Vietnamese cuisine.
Our current CEO, Umeki, who once worked as a trading company representative stationed in Vietnam, was deeply inspired by the cheerful and hardworking nature of the Vietnamese people. Fueled by a desire to contribute to their lives in a meaningful way, this vision led to the establishment of our Vietnamese food business.
Introducing Vietnamese food to the Japanese market, however, came with unique challenges—differences in taste preferences between Japan and Vietnam, and maintaining quality standards that meet Japanese regulations. To address these, we stationed Japanese representatives in Vietnam and began developing products locally.
When creating our pho products, we went the extra mile to ensure authenticity. We visited popular local eateries, spice producers, herb farms, and other key sources of ingredients. The result is a broth that stays true to the essence of authentic pho: a clear soup with deep flavors, prepared by slowly simmering fresh chicken or beef and infused with the rich aroma of five-spice powder. Every detail was perfected—from selecting fresh ingredients to crafting a broth with clarity and richness. The spices and aromatic oils release their fragrance beautifully when enjoyed, delivering a delightful depth of flavor.
Through trial and error, we eventually brought our original brand, “Xin chào! Vietnam”, to life. The name “Xin chào!”, meaning “Hello!” in Vietnamese, signifies the start of connections between people. As Japan’s leading brand of authentic Vietnamese food products, we are committed to introducing and spreading the true taste of Vietnam across Japan.
We are a team of professional food R&D experts equipped with international trading function.
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